FASHION, MODELS TALK

THE PRADA GIRL FROM SOCIAL MEDIA – LIZA OSTANINA

Sean O’Pry, and Kendra Spears are only of the few names whose career propelled from social media platforms. The medium, which has evolved from our computers into smart phones made it more accessible for agents to accidentally discover someone with potential. As the new venue for scouting, new faces can be born with just a swipe of a finger, or hopefuls can upload their best unfiltered Polaroid shot for agencies to see.

Model: Liza Ostanina
Agencies: NEXT (London, Paris, Milan)
Image Source: Wizard Models via TFS thread

For the tons of hashtags and photos posted online, chances are one in a million. But then again, modern Cinderella stories do exist. Liza Ostanina’s profile was found by her mother agency, Star System on a Russian social media. Things happened quickly as she was flown to Japan for a modelling gig. Little than she knows, she caught the eye of Prada’s casting director – Ashley Brakaw in a Japanese blog, who immediately contacted NEXT Models for her Prada booking.  After this, her angelic-Russian face that’s only seen before in cyberspace continuously appeared on shows for fashion week. It’s hard to believe that another success can just happen from a guiltless participation on an online social network.

The social media world became an ideal and proven instrument for the growing economics of the modelling scene. As an added tool for casting directors and agents, put in mind that they are ready to virtually stalk and offer a deal. The audience on the other hand, will always have the same reaction and love for online discoveries.

Bless the models!

Ben.

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